One of the coolest plants we can grow on the West Coast, Echium wildpretii is pure otherworldly garden architecture. Commonly called Tower of Jewels, this dramatic Canary Islands native forms a bold silver-green rosette, then sends up a towering conical spire of glistening reddish-pink flowers that can reach up to 8' tall.
When in bloom, Tower of Jewels is impossible to ignore and wildly popular with bees, hummingbirds, and garden visitors. It is spectacular in dry gardens, coastal plantings, large borders, dramatic containers, and architectural landscapes where a single plant can become a true focal point. Deer resistant, bug resistant, and drought tolerant once established, it brings both toughness and theatrical flair.
Plant Echium wildpretii in full sun with excellent drainage and avoid overly rich, wet soil. Give it room, admire the rosette, then prepare for the towering floral spectacle. Bold, rare, and unforgettable, this is a plant with serious presence. Explore more dramatic shrubs and trees in our Echium collection.
