Easy, elegant, and wonderfully unfussy, Verbascum phoeniceum ‘Violetta’ is a dark-flowered mullein that brings rich color and tall vertical grace to sunny borders and cottage gardens. Branching spikes of deep violet-purple blooms rise to about 30" tall, creating a striking display without asking for much in return.

Also known as purple mullein, ‘Violetta’ is a terrific choice for dry gardens, perennial borders, pollinator plantings, meadow-style beds, and low-maintenance landscapes. Verbascums are famous for being plant-and-enjoy performers: drought tolerant, deer resistant, snail resistant, and not fussy about soil. The tall blooming stalks add movement and structure, while the rich flower color pairs beautifully with white, yellow, silver, lavender, and soft apricot companions.

Plant Verbascum phoeniceum ‘Violetta’ in full sun to bright shade with well-drained soil. Cut back after bloom to encourage a quick rebloom, and allow a few seedheads if you welcome reseeding. Explore more easy vertical bloomers in our Verbascum - Mullein collection.

We guarantee that the plants we sell are healthy and viable at the time they leave our care.

If a plant arrives in substandard condition, please take clear photographs and contact us within 48 hours of delivery. To ensure eligibility under this guarantee, we strongly encourage you to open and unpack your shipment immediately upon delivery and inspect the plants thoroughly.

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$14.99 flat rate for up to 6 plants is for standard FedEx/UPS Ground shipping to eligible states only. $19.99 for up to 12 plants. Plants being shipped to the following states are sent via Express Mail to help ensure they arrive quickly and healthy. 

(AL, CT, DC, DE, FL, GA, IN, KY, ME, MD, MA, MI, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, WV)
(list of states subject to change seasonally due to extreme heat or cold conditions)

We cannot ship Annie's Annuals plants to P.O. boxes or outside the continental U.S.

Individual plants are shipped in 4" pots and we ship in boxes of 4, 6, 8, or 12 plants per box.

For more details, read our full Ordering and Shipping Policies

Get your plants off to a strong start with our care guide.

Download the Plant Care Guide (PDF)