Fast, floriferous, and wonderfully showy, Iochroma ‘Princess’ is a small tree or large shrub that brings nearly nonstop bloom to mostly sunny and part shade gardens. This vigorous interspecies hybrid produces beautiful clusters of flaring, plummy-pink tubular flowers, creating a lush, tropical-looking display that hummingbirds will happily investigate.

A cross between Iochroma cyanea and Iochroma australis ‘Alba’, ‘Princess’ is naturally multi-trunked with a graceful spreading branch pattern. It can reach 10' tall in its first year, making it a quick way to add height, color, and privacy to side yards, back borders, large containers, and warm-climate gardens. The long-blooming flowers pair beautifully with salvias, abutilons, grasses, roses, and bold foliage plants.

Plant Iochroma ‘Princess’ in full sun to part shade with well-drained soil and occasional water once established. This tough, fast-growing shrub tolerates clay-ish soil and drought better than many lush-looking bloomers. Explore more dramatic shrubs in our Iochroma collection.