Welcome! You have arrived at a website provided by ApisRegina Inc. d/b/a Annie's Annuals & Perennials (“Annie’s Annuals,” “Company” or “we,” “our” or “us”). From humble beginnings as a backyard hobby 20 years ago, Annie's has evolved into a 2 ½-acre "growing" nursery here in Richmond, CA (across the Bay from San Francisco). At Annie’s Annuals, we take your privacy seriously. We provide this Privacy Policy (“Policy”) to tell you what information we collect about you, how we obtain it, how we share it, and how you may limit the ways in which we use your Personal Information. If you have questions about this Privacy Policy, contact us at [email protected].

This Policy governs our website, www.anniesannuals.com, its subdomains and all portals that link to this Policy (the “Site”), as well as when we collect Personal Information from you in person at our physical location (“Location”), via phone calls or other communications with our representatives or in any other instance when you interact with us. For the purpose of this Policy, "Personal Information" means any Personal Information relating to an identified or identifiable individual that is protected by applicable privacy laws. The definition of Personal Information does not include publicly available information from federal, state, or local government records, such as professional licenses and real estate or property records. We refer to all of the above as our “Services.” We provide our Services independent retail nurseries (“B2B Customers”), current and prospective customers (“Customers”) and individuals who apply for employment with us (“Employment Applicants”).

We are required by law to tell you what information we collect from you, why we collect it, how we use it, under what circumstances we may share it with third parties, how we protect that information, and how you may opt out of the sale of that information. As a preliminary matter, we handle all information you provide us with the utmost confidentiality. At times, we may need to disclose your Personal Information to third parties outside the company who may be assisting us with providing Services to you, as set forth in this Policy.

Please note that if you voluntarily provide your information in the course of interacting with our Site, speaking with one of our representatives on the phone or otherwise using our Services, we will take that as your agreement to our collection, use, and disclosure of your information as set forth in this Privacy Policy. This Privacy Policy is incorporated into our Terms of Use which govern your use of this Site.

By using our Site or Services, you consent to our Privacy Policy and agree to our Terms of Use.

This Privacy Policy does not apply to any products, goods, services, websites, or content that are offered by third parties (“Third Party Services”), which are governed by their respective privacy policies.

Information You Provide to Us

In connection with the Services we provide, we may ask you to provide us with certain information, as follows:

Your decision to provide us with information is voluntary, but if you choose not to provide requested information, you may not be able to take advantage of all of the Site’s features or our Services.

The following chart describe which categories of Personal Information we collect, how we collect that information and our business purposes for collecting that information.

Information That Is Automatically Collected

In addition to information that you choose to submit to us, we and/or our service providers may automatically collect and/or store certain information when you visit or interact with the Site (“Usage Information”). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Site. Usage Information may include:

For location information, we may use this information to provide customized Services, content, promotional offers, and other information that may be of interest to you.

If you no longer wish for us or our service providers to collect and use location information, you may disable the location features on your device. Consult your device manufacturer’s settings for instructions. Please note that if you disable such features, your ability to access certain features, Services, content, promotions, or products may be limited or disabled.

Information We Collect When You Interact with Third-Party Sites

The Site may include functionality that allows certain kinds of interactions between the Site and your account on a third-party website or application. The use of this functionality may involve the third-party site providing information to us. For example, we may provide links on the Site to facilitate sending a communication from the Site or we may use third parties to facilitate emails or postings to social media (like a “Share” or “Forward” button). These third parties may retain any information used or provided in any such communications or activities and these third parties’ practices are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services, and we are not responsible for their practices. You should read the applicable third-party privacy policies before using such third-party tools on our Site.

We purchase from and share Personal Information such as contact information, demographic information, commercial information, and internet and electronic activity with marketing cooperatives and other third party data aggregators. For more information, see the When We Disclose Personal Information section below.

We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies used on the Site) include, but are not limited to, the following (as well as future-developed tracking technology or methods that are not listed here):

We may use Tracking Technologies for a variety of purposes, including:

Controlling Cookies

You can opt out of non-essential cookies by enabling an opt-out preference signal on your browser or opting-out of cookies in our Sites’ cookie preference centers.

You can control the use of cookies on most web browsers, use the links below to modify your web browser’s settings on the most popular browsers:

You can opt out of Google Adwords Remarketing here.

You can opt out of Facebook Pixel tracking here.

You can block Google Analytics from accessing your online activity with a browser add-on here.

Learn more about cookies and similar technologies or to opt out of targeted advertising cookies here.

More resources are also available from the Digital Advertising Alliance or the Network Advertising Initiative. We do not control these opt-out links or whether any organization chooses to participate in these opt-out programs.

Note that if you turn cookies off, you may not be able to benefit from the full functionality of our Site. Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, ads based on the website you are viewing (e.g., contextually based ads), or ads that are not targeted at you and may be less relevant. Also, if your browser (like some Safari browsers) is configured to reject opt-out cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective.

We may use your information for various purposes, including:

Business purposes for Processing Personal Information

We only collect Personal Information where we have identified a business purpose for the collection and we only collect information that is proportionate, relevant and necessary for that purpose. We collect Personal Information in order to:

Legal Bases for Processing Personal Information

We rely on the following legal bases for processing your Personal Information:

Service Providers

We may share your Personal Information, as needed, with the service providers that we work with, such as a shipping agent, our newsletter hosting service, or our credit card processors. Our agreements with these providers limit them from using your information other than for the purposes of fulfilling their services to us.

Select Partners

From time to time, we might establish a business relationship with other persons or entities, including marketing cooperatives, whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. You can opt out of this sharing at any time by contacting us using the information in the Contact Us section below.

We share Personal Information as follows:

We may aggregate, de-identify, and/or anonymize any information collected through the Site or Services such that such information is no longer linked to your personally identifiable information. We may use and share this aggregated and anonymized information (non-Personal Information) for any purpose, including without limitation, for research and marketing purposes, and may also share such data with our affiliates and third parties, including advertisers, promotional partners and others.

To the extent permitted by law and any applicable state Code of Professional Conduct, certain nonpublic information about you may be disclosed in the following situations:

Finally, we may also share your information, including your Personal Information, with our affiliates and other third parties, such as companies with whom we have marketing or other relationships, for direct marketing purposes. In addition, we may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described in this Policy.

We prefer to keep your Personal Information accurate and up to date. If you would like to change your contact information, please contact us at [email protected]. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records). You may use our website to change your customer account email address: click here to log into your account.

If you would prefer that we not share your name and mailing address with third parties (other than with our affiliates) to receive promotional offers, you have the option to opt out of such sharing. To do so, please email us at [email protected]. Your choice will not affect our ability to share information in the other ways described in this Privacy Policy.

If you do not wish to receive communications, please contact us as follows:

Email:Click the unsubscribe link in any of the emails you receive from us or email us at [email protected].

Web: Use our “Manage Subscriptions” page.

Postal address:
Annie’s Annuals & Perennials
801 Chesley Ave.
Richmond, CA 94801

Please include your full name, contact information and your communication preferences.

Please note that certain of your Personal Information, such as your name or other identifying information, may remain in our database even after a deletion request in order to service your account, maintain the integrity and historical record of our database and systems, or to comply with applicable laws and regulations.

The Site is not intended for use by children under the age of 16. We do not request, or knowingly collect, any personally identifiable information from children under the age of 16. If you are the parent or guardian of a child under 16 who you believe has provided her or his information to us, please contact us at [email protected] to request the deletion of that information.

Do Not Track (“DNT”) is a web browser setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing to stop tracking your activity. Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party websites or online services (e.g., browser do not track signals), but there is no universally agreed upon standard for what a company should do when it detects a DNT signal. Currently, we do not monitor or take any action with respect to these signals or other mechanisms. You can learn more about Do Not Track here.

Our website is not intended for users outside of the United States. If you are visiting the Site from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you receive from the Site will be created on servers located in the U.S., and all information you provide will be maintained on web servers and systems located within the U.S. The data protection laws in the United States may differ from those of the country in which you are located, and your information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information in the United States and in other countries, as set forth in this Privacy Policy.

For your convenience, the Site and this Privacy Policy may contain links to other websites. Annie’s Annuals is not responsible for the privacy practices, advertising, products, services, or the content of such other websites. None of the links on the Site should be deemed to imply that Annie’s Annuals endorses or has any affiliation with the links. Please see our Terms of Use for more information.

We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you provide us with your information at your own risk.

Certain U.S. states provide privacy rights (“Privacy Rights”) to individuals who reside in them. Depending on where you reside, you may have the following rights:

Right to access and portability

Some individuals have the right to request access to their Personal Information and to obtain a copy of their Personal Information.

Right to deletion

You may have the right to request that we delete some or all of the information that we hold about you. Depending on the applicable laws, the type of information and the method of collection, there are exceptions to the right to deletion. For example, we may have a legal obligation to retain your Personal Information for tax, employment or other reasons.

Right to rectification

You may have the right to request that we correct the Personal Information we hold about you (rectification). We encourage you to regularly review your information, as we aspire to have only accurate, relevant and up-to-date information. If you feel that the Personal Information we hold about you is inaccurate or incomplete, you may change it by logging into your account or submitting a request using the methods below.

Right to opt out of sale, sharing, targeted advertising and other processing

You may have the right to opt out of certain uses of your Personal Information, for example, selling, sharing, direct marketing or targeted advertising. You can see what information we sell or share in the “When We Disclose Information” section above. If you are in a loyalty program, the terms of which allow us to sell or share your Personal Information or use it for targeted advertising, and you opt out of this type of processing, we will no longer offer the program to you.

We do not sell Personal Information, but we recognize that some privacy laws define “Personal Information” in such a way that making available identifiers linked to you for a benefit may be considered a “sale.” To opt-out of this, please contact us using the information in the Contact Us section.

Right to Use Sensitive Personal Information

You may have the right to limit the use of Sensitive Personal Information. We do not collect Sensitive Personal Information for Customers and B2B Customers.

We may collect Sensitive Personal Information of Employment Applicants only as necessary for us to provide employment. We only use your Sensitive Personal Information with your consent. You have the right to withdraw consent at any time and can do so by emailing [email protected]

Right Not to Be Discriminated Against

We will not discriminate against you for exercising any of your privacy rights. For example, unless the difference is reasonably related to the value of your Personal Information to Annie’s Annuals, we will not

Opt-Out Preference Signals

Some browsers and browser extensions support opt-out preference signals such as the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. GPC is a web browser-level setting, maintained by either a browser or a browser extension, that a user or privacy-focused technology can set. In certain regions, when we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law.

You or your authorized agent may make a request to exercise your rights over your Personal Information by contacting us as follows:

Annie's Annuals & Perennials
801 Chesley Ave.
Richmond, CA 94801
Phone: 1.888.266.4370
Email: [email protected]

If you use an authorized agent, we are obligated to ensure you have properly authorized the agent to act on your behalf and we may require proof of the written authorization.

To honor your rights requests, we may require you to confirm your identity and your residency or location. If we are unable to verify your identity, we may not honor your request. If we deny a privacy rights request, we will notify you of the reason for the denial within 45 days of receiving the request.

In some regions, if you disagree with our decision not to honor your privacy rights request, you may appeal the decision using the contact information provided below or submit a complaint to your local privacy or data protection regulator.

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us a list of what Personal Information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. As discussed in the When We Disclose Information section above, we disclose Personal Information to Select Partners to contact you regarding products and services that may be of interest to you.

We may offer you certain financial incentives and benefits by giving us your Personal Information to enroll in our rewards program. The information that we collect for enrollment in the program (listed above) allows us to tailor our communications and products and services suggestions for you. This, in turn, helps us establish a stronger relationship with you – something we at Annie’s Annuals value. There are two types of financial incentives:

In determining the value of this data to Annie’s Annuals, we consider the profit generated from products that include Personal Information, which is reasonably correlated to the value provided to the consumer through personalized coupons, promotions, and other discounts or offers.

Participation in our rewards program is voluntary and requires your prior opt-in consent, which you may revoke at any time. If you wish to leave our rewards program, please reach out to us using the information in the Contact Us section below.

We may elect to change or amend our Privacy Policy; in such event, we will post the policy changes in our Privacy Policy on the Site, and they will become effective on the date posted. If you are concerned about how your Personal Information is used, please visit our Site often for this and other important announcements and updates.

If you have questions or concerns with respect to our Privacy Policy, you may contact us as follows:

Annie's Annuals & Perennials
801 Chesley Ave.
Richmond, CA 94801

Phone: 1.888.266.4370

Email: [email protected]